When we talk about innovation we need to talk about decision making, because ultimately, throughout the innovation process you’re making important decisions. Certainly, when you’re thinking about which ideas to progress or which to leave behind, you want your decision making abilities to be at their most effective.
Ever wondered why, when on diet and faced with the decision of an apple or Tim Tam, it’s always harder to resist the biscuit in the afternoon than in the morning? Well, it’s because of a little thing called decision fatigue – which is actually a massive area of research in cognitive science. And the problem is that it affects your more important decisions too.
At the Legal Innovation & Tech Fest 2017, Dr Amantha Imber, Founder of Inventium and co-creator of the Australian Financial Review Most Innovative Companies List, told us more about the concept of decision fatigue and gave us some helpful tools to consciously ensure better decision making processes.