FOR THE LOVE OF THE JOB: The Happy Collision of Cultural Engagement and Organisational Change

Change the people or change the people" is a longstanding adage in organisational wisdom. However, most organisations can't afford a complete employee turnover. So, how do you truly "change the people"? Top-down commands falter, and trendy workplace perks lose their charm. Genuine organisational change demands specific skills and methods to ensure the right, lasting transformation. What if we could inspire a love for the job by reflecting employees' passions and enhancing them through employee branding and positive organisational engagement? Join Gil and Simon as they showcase how Marcomms and Organisational Change can create a more engaged, motivated workforce, set up for long term success.

• Set strong foundations
• Find out what change is needed at your place
• Let people know what’s coming, with sensitivity 
• Campaign for it
• Track/measure
• Summary

3 Key Learnings:

1. Understand what it takes to truly embed changes
2. A planned approach to implementing
3. Do it with love – hand it over to the employees to own

About Simon

Simon Kozak is the marketing and communications lead for Ember Korowai Takitini, a leading NGO group operating in the mental health and addictions sector in New Zealand. Simon is an experienced and award-winning marketer, with over 30 years’ experience, most of it in advertising agencies in the UK, NZ, and Australia, along with some client-side experience as Head of Communications for Auckland University of Technology.

He has many well-known campaigns under his belt, and you will almost certainly have seen his work. Simon holds a Westpac Business Awards Excellence in Marketing Gold Award.

Simon believes that the love of what we do drives culture and performance. A creative communicator at heart, Simon believes that the best way to engage a workforce is to hold a mirror up to what’s already there, celebrate what works, capture what people love about what they do, and use that as a foundation for engaging with any development, growth, and change.